ESL Language Studies Abroad partners with English Attack! to bring “Digital Immersion” English to its customers worldwide
ESL Travel Channel launches on English Attack!, exclusive to ESL customers
13 DECEMBER 2012, MONTREUX, SWITZERLAND
SummaryESL Language studies abroad (www.esl-languages.com), one of the world’s leading language travel organizations, announced today a comprehensive strategic partnership with Paris-based Entertainment Learning. The partnership sees the provision of that company’s English Attack! “digital immersion” English language learning service (www.english-attack.com) to ESL’s customers around the world across a range of joint content, distribution and marketing activities.
Montreux, Switzerland, December 13th, 2012: ESL Language studies abroad (www.esl-languages.com), one of the world’s leading language travel organizations, announced today a comprehensive strategic partnership with Paris-based Entertainment Learning. The partnership sees the provision of that company’s English Attack! “digital immersion” English language learning service (www.english-attack.com) to ESL’s customers around the world across a range of joint content, distribution and marketing activities.
Starting immediately, ESL customers will have access to an exclusive ESL-branded Travel Channel on the English Attack! website, featuring video-based learning units, visual dictionaries, and learning games on travel-related themes that will be updated every month. ESL customers will also be able to access the English Attack! premium-level service at exclusive promotional prices. The two companies will collaborate on marketing programs involving their respective customer newsletters, cross-promote services via their online social networks, and conduct joint sweepstakes and other consumer competitions and promotions.
English Attack!’s revolutionary approach to English language learning leverages the role of English as the global language of entertainment, news and international friendship. Its pedagogical method, developed in concert with researchers in cognitive neuroscience as well as numerous teachers of English as a Foreign Language (EFL), uses clips from movies and TV series; music videos, themed visual glossaries; learning games and social networking to help language learners improve their English whatever their level.
English Attack! is available with a user interface in 23 languages, and is currently one of the fastest-growing online educational services in the world.
Said Frédéric Magnin, Head of marketing at ESL, “ESL knows all about immersion, as it is at the heart of what we do to help people learn a language. With English Attack!, that immersion can now start the moment someone signs up for one of our Language Study Abroad packages, and can prolong the learning experience long after the study trip has concluded. As such, it is the perfect complement to our physical learning immersion activities, and represents a major new benefit for our customers. “
Added Entertainment Learning Co-founder Paul Maglione: “Few education companies understand language learning as well as ESL. For years they have represented the highest quality in language study trip design, value, and customer service. They were also among the very first to understand how English Attack! was changing the game in online language learning, so we are pleased and very proud to be part of this partnership announcement today.”
About ESL Language studies abroad:
ESL Language studies abroad, part of ESL Education Group, is one of the world’s leading language travel organisations, with partner schools in over 40 countries. Operating more than 40 counselling agencies around the world, ESL aims to offer quality of service and affordable prices for all of their courses. All staff members at ESL are passionate about languages and aim to pass on their knowledge in engaging and innovative ways.
About English Attack! :
English Attack!, was developed in partnership with a researchers in cognitive neuroscience and English-teaching professionals. It delivers a truly innovative “digital immersion” approach to language learning, integrating short-format clips from current movies; TV series; news reports and documentaries with games, visual dictionaries, and social networking to create a highly interactive, supportive and effective platform for improving English language skills. The service is available in 23 languages, allowing easier beginner-level access to the site’s unique pedagogical methodology.
English Attack! is currently one of the world’s fastest-growing online English language learning services.
For more information:
· For Entertainment Learning / English Attack!: firstname.lastname@example.org
· For ESL: http://www.esl-languages.com/
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About English Attack!
English Attack! (www.english-attack.com) creates true innovation in the $35 billion market for English language learning via a 100% entertainment-driven approach to helping learners increase and enhance their exposure to, and use of, the language. It achieves this via interactive lessons based on clips from blockbuster movies, hit TV series, and television news reports; chart-topping music videos; professionally produced casual games; visual dictionaries; and a global social network of learners of English.
Entertainment Learning was founded by experienced digital entertainment executives Paul Maglione and Frederic Tibout, who launched English Attack! commercially in 2012 after the service had won or been a finalist in several French and European startup competitions including Plugg Brussels, The Next Web Amsterdam, and Seedcamp Paris.
- See more at: https://www.crunchbase.com/organization/entertainment-learning#sthash.KL8Sgz3E.dpuf