English Attack! Lands In Russia And The Ukraine With Edumagazine
Kiev-based educational media company chosen for local launch of innovative English-via-entertainment service English Attack!
19 MARCH 2012, KIEV
SummaryEntertainment Learning, the pioneering education-via-entertainment company, today announced its partnership with Kiev-based Edumagazine for the launch, marketing and business development of its flagship language learning service, English Attack!, (www.english-attack.com) in Russia and the Ukraine.
Kiev, March 19th, 2012: Entertainment Learning, the pioneering education-via-entertainment company, today announced its partnership with Edumagazine for the launch, marketing and business development of its flagship language learning service, English Attack!, (www.english-attack.com) in Russia and the Ukraine.
English Attack! allows learners of English to improve their English contextually with exercises integrating video clips from current blockbuster movies, hit TV series, music videos and television news reports ; online games ; and thematic visual dictionaries. The site creates a high level of motivation for learners via this entertainment content, and allows them to practice their developing English language skills within the site’s global social network of learners of English. The site interface has already been localized into Russian, with Ukrainian to soon be added., thus allowing easier access to the site’s unique pedagogical approach.
English Attack! has grown its global user base and commercial operations steadily since launching in July 2011, and recently introduced service platforms designed for multi-user clients like schools, companies, language institutes and universities.
Said Paul Maglione, Co-founder of Entertainment Learning: “We have always seen Russia and the Ukraine as key territories for English Attack!, in recognition of the enthusiasm for English among the people and companies behind the strong economic growth in these markets. Edumagazine has great experience and deep knowledge of the language learning market in these countries, and we are delighted to announce our partnership with them and to add Russia and the Ukraine to the long list of markets where we operate.”
Added Sergei Dzhura, the founder of Edumagazine: “English Attack! is a unique and innovative educational project. It is our great honor to represent this new service in Russia and Ukraine. We expect it to be very successful in these markets due to its highly original approach and Due to the teaching methods and high functionality English Attack! waiting for a big popularity. In addition, this service is an important social mission, which aims at promoting the Internet community of people who are learning English, so that promotes cultural integration and convergence of all the nations of the world. It's a high mission, and we are happy to promote the popularization of English Attack! In Russia and Ukraine. "
Edumagazine.net is the region’s leading source of information on educational opportunities for students to study, travel, job and immigration in other countries. It is a comprehensive directory of study abroad programs, including summer study abroad, internship, service learning and volunteer abroad programs, high school study abroad, intensive language programs, work abroad programs, immigration and traveling programs and more, all organized by subject or country or city. International education support through the company’s Study Abroad handbook provides a guide to education abroad, health and safety and study abroad, and scholarship / financial aid information.
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About English Attack!
English Attack! (www.english-attack.com) creates true innovation in the $35 billion market for English language learning via a 100% entertainment-driven approach to helping learners increase and enhance their exposure to, and use of, the language. It achieves this via interactive lessons based on clips from blockbuster movies, hit TV series, and television news reports; chart-topping music videos; professionally produced casual games; visual dictionaries; and a global social network of learners of English.
Entertainment Learning was founded by experienced digital entertainment executives Paul Maglione and Frederic Tibout, who launched English Attack! commercially in 2012 after the service had won or been a finalist in several French and European startup competitions including Plugg Brussels, The Next Web Amsterdam, and Seedcamp Paris.
- See more at: https://www.crunchbase.com/organization/entertainment-learning#sthash.KL8Sgz3E.dpuf