English Attack! Kicks Off Sign-Up Beta At The Next Web in Amsterdam
Online English-learning Site Now Open To All Visitors
28 APRIL 2010, AMSTERDAM
SummaryOnline English learning start-up English Attack! today announced the opening of its sign-up Beta. From now on the English Attack! site at www.english-attack.com is open to all visitors. Registration, which is free, remains required. The service, which is designed to help the two billion English language learners worldwide to improve their English through online entertainment, has been in private (invitation-only) Beta since end-March 2010.
Created by two entertainment executives – Paul Maglione and Frederic Tibout – with international backgrounds in the publishing, television, videogames, and internet industries, English Attack! was established on its founders’ conviction that education would be the next big industry to be transformed by the web, following the internet-driven evolution of the information and entertainment industries. The ambition of English Attack! is to bring disruptive innovation into the large but still convention-bound market for English language learning.
Designed for global, mass-market adoption, English Attack! uses a wide range of online entertainment formats to help people improve their English in a fun, friendly and highly accessible Web 2.0 environment. The service, which is targeted at the 15 – 35 demographic (the most resistant to traditional methods of language learning), features interactive exercises based on short (one to three-minute) movie, television series, news and documentary clips and music videos. The site also serves up professionally produced online learning games; user-generated thematic visual dictionary wikis; and community functionalities. The user interface is currently available in English and French and will be localized into two dozen additional languages over the coming months.
"“We’re delighted to be here at The Next Web, one of the world’s most exciting start-up events, and extremely happy to be able to announce, on this occasion, our opening up of the site to all visitors. We’re already seeing a lot of spontaneous applications to our Beta program from all over the world, so with today’s move and our enhanced server capacity. Frederic and I are looking forward to a substantial and active first wave of users who will create the foundation for a truly global English-learning community.” " Paul Maglione, Co-founder, English Attack!
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About English Attack!
English Attack! (www.english-attack.com) creates true innovation in the $35 billion market for English language learning via a 100% entertainment-driven approach to helping learners increase and enhance their exposure to, and use of, the language. It achieves this via interactive lessons based on clips from blockbuster movies, hit TV series, and television news reports; chart-topping music videos; professionally produced casual games; visual dictionaries; and a global social network of learners of English.
Entertainment Learning was founded by experienced digital entertainment executives Paul Maglione and Frederic Tibout, who launched English Attack! commercially in 2012 after the service had won or been a finalist in several French and European startup competitions including Plugg Brussels, The Next Web Amsterdam, and Seedcamp Paris.
- See more at: https://www.crunchbase.com/organization/entertainment-learning#sthash.KL8Sgz3E.dpuf