Athens, Greece, March 15th 2014: Entertainment Learning and New Age Learning S.A. announced today an exclusive partnership for the launch and marketing of the English Attack! online English language learning platform (www.english-attack.com) in Greece and Cyprus.
Now available with a user interface in Greek, the service will be presented on March 15th at the Hellenic American Union (Massalias 22, Athens, Greece) by Entertainment Learning co-founder Mr Paul Maglione on the occasion of the TESOL Greece 35th Annual International Convention.
An innovative digital edutainment service
English Attack! is the only English-language learning platform that generates real user engagement via fresh, fun and constantly updated entertainment content.
A proven solution employed in more than 30 countries worldwide, it is 100% complementary to teacher-led classroom EFL/ESL, with numerous teacher tools as well as unique learner features for today’s “digital native” individuals. The platform, which is fully compatible with PC's, Mac, tablet computers and smartphones, is also optimised for language training within business organisations.
Said Paul Maglione, Co-Founder of Entertainment Learning:
We have wanted to enter the large and dynamic Greek market for English language learning for some time, but we wanted to do so with the right partner. With New Age Learning SA. we will be working alongside an organization with deep knowledge and experience in the local EFL market; both as an operator of schools and as a highly regarded provider of educational services. We could not have made a better choice. I will be happy to meet you all at TESOL Greece”.
Commented Konstantinos Koutsantonis, Chairman of New Age Learning SA:
“We are excited to be able to offer this most innovative resource to English Language learners, EFL teachers and Language schools in Greece and Cyprus. We are all now digital citizens and English Attack! has found a way to engage students and to bring language learning into the 21st century”.
More about Entertainment Learning / English Attack! :
Entertainment Learning was created to bring the power of digital entertainment to the world of education. It is positioned in the $50 billion global market for English language learning with English Attack!, an innovative online educational service based on cognitive neuroscience and which features learning units based on authentic entertainment content, combining videos (more than 1000 exercises including clips from the latest movies, popular TV series, music videos and television news reports on current events); photos; learning games; and a social networking community, giving learners a fun but effective daily English workout.
Innovative Pedagogical Approach & Features
Near-daily exposure to a language is by now recognized as a sine qua non factor in the learning of it. English Attack! combines fresh, current, real-world entertainment content with easy-access short-session exercises in a way that motivates learners to use the site frequently, and thus to significantly increase their exposure to (and use of) English.
English Attack! achieves this with a combination of video clips, thematic visual dictionaries, and learning games; a “gamified” motivational ecosystem; and an international community of learners of English.
The real difference between English Attack! and other online language learning methods is in the very high levels of user engagement with the site by users of English Attack!
Video Boosters are fun, interactive lessons based on short (one to three-minute) video clips from current movies, hit TV series, news channels and music videos. Subscribers have access to over 1,000 video exercises.
English Attack! also features Photo Vocabs: visual dictionaries on a wide variety of subjects, from everyday things and places, to sports, hobbies, and foreign destinations. Over 5,000 multimedia vocabulary items
Learners using English Attack! can periodically revisit the language elements absorbed in these learning units via a range of Practice Games : Swap Mania, Speed Pix and Word Rescue. They're designed to help you retain the vocabulary items seen in these exercises.
Verb Dash is a highly effective game with which you'll memorise, once and for all, the various forms of irregular verbs.
The service also features the Learn-o-Meter, a visual gauge which allows learners to measure their learning progress on a specific learning unit (a video-based lesson or a visual dictionary), and a contextual coaching function which proposes new exercises to the learner depending on his or her past site activity.
Facebook : www.facebook.com/EnglishAttack. Join our Facebook community with over 280,000 fans already !
New Age Learning SA
Viltanioti 36, 14564 Kifisia, Athens, Greece
Entertainment Learning Main Office
Paul Maglione (Co-founder)