Info
Paris, France | Published on: December 5, 2013
Social media pitch
English Attack!, the site for English language learning based on film clips and online games, today unveils a http://pr.co/p/001f2v
Summary
English Attack!, the disruptive education start-up company focused on the learning of English as a Foreign or Second Language, today unveiled a new site design and introduced a new site function, the Learn-o-Meter: a new progress-tracking tool allowing learners to measure their absorption of individual learning units while following coaching tips. This new functionality helps learners of English to see how they’re doing measured against individualized weekly learning objectives suggested by the site, in the context of the unique English Attack! “entertainment learning” approach to English language learning, which is based on current media and entertainment, immersing learners in Anglophone language and culture.
Details

Paris, France, 5 December 2013: English Attack!, the disruptive education start-up company focused on the learning of English as a Foreign or Second Language, today unveiled a new site design and introduced a new site function, the Learn-o-Meter: a new progress-tracking tool allowing learners to measure their absorption of individual learning units while following coaching tips. This new functionality helps learners of English to see how they’re doing measured against individualized weekly learning objectives suggested by the site, in the context of the unique English Attack! “entertainment learning” approach to English language learning, which is based on current media and entertainment, immersing learners in Anglophone language and culture.

The Learn-o-Meter : a new way to track language learning progress

The Learn-o-Meter is a visual gauge which allows learners to measure their learning progress on a specific learning unit (a video-based lesson or a visual dictionary) according to four degrees of knowledge acquisition: Started, In Progress, Learned and Memorized. The goal is to reinforce the learner’s comprehension of the unit and to reach the level of repeat – but varied - exposure necessary for seen items to move from short-term to long-term memory. This progress tracking tool is complemented by a Coaching functionality which proposes new exercises to the learner depending on his or her past site activity, factoring in content unit scores obtained, diversity of learning units played, frequency of sessions, and other parameters.

Said Frédéric Tibout, co-founder of Entertainment Learning / English Attack! : “Our learners kept requesting a way to measure their language learning progress on the site. Our challenge was to design a coaching approach that was not in conflict with the autonomous, discovery driven learning that is at the heart of the site’s effectiveness and success. The enthusiastic reception of the Learn-o-Meter by our 200,000 users shows that we have successfully met that challenge. It’s a tool that will continue to evolve, and we’re already working on new, more advanced coaching functionalities.”

A disruptive approach which breaks with traditional learning methods that have proven ineffective, the English Attack! approach is based on motivation and autonomous discovery of fun content.

The new site design and ergonomics reflect the English Attack! pedagogical philosophy, which puts the learner at the heart of the educational experience. Each learner who uses the site has the choice, according to his or her interests or needs, of following the Coaching recommendations or alternatively of choosing a different video lesson, visual dictionary, game or social activity from the thousands of possibilities (over 1,000 video lessons, 5,000 illustrated vocabulary items, 4,500 learning unit / game combinations) available on the site.

This process of autonomous discovery of authentic content by the learner is a fundamental characteristic of the English Attack! pedagogical approach, one that is in direct contrast to the obsolete linear lessons/chapters/levels structure typically found in textbooks integrating made-for-education content. The high frequency of site visits and learner time spent on English Attack! are the products of an alternative approach created by drawing from principles of cognitive neuroscience; best-practice EFL/ESL learnings; and modern gamification techniques. It is an approach aimed at increasing motivation; it features authentic content that is both attractive and very current ; it is structured around short sessions (typically 10 to 15 minutes per learning unit) ; and features a game-like motivational ecosystem rich in positive feedback and visual recognition of achievement (badges, points, evolution cards).

As would be expected of a service focused on today’s digital generation of learners, English Attack! has given special care to the optimization of its site for iPads and Android tablets, so that learners can benefit from an optimal and immersive learning experience wherever they happen to be.

Holiday Season Gift Cards ideal for anyone and everyone

To help celebrate the end-of-year holiday season, English Attack! also launched today its Gift Cards for half-price fixed-duration Premium subscriptions: an original and intelligent gift to offer a family member or a friend. There are three types of Gift Card :

- Specially priced 6-month Pass at €3,99 € per month (7,99 € / month normal price)

  • -Specially priced 12-month Pass at 2,99 € per month (5,99 € / month normal price)
  • -Specially priced 24-month Pass at 2,49 € per month (4,99 € / month normal price)

The English Attack! Freemium Model and Learning Units

Every Monday, English Attack! makes available – free of charge - one newly published video-based lesson (Video Booster), one visual dictionary (Photo Vocab), and a range of learning games associated with this free content. Access to the entire catalogue of learning units, with new units published daily, is reserved to Premium subscribers to the service. A capsule description of the learning units:

Video Boosters: a six-step exercise based on a current authentic video clip (films, TV series, music videos, and news items). The video clips are on average one minute long and the suite of language exercises built around them is fun and interactive.

Photo Vocabs : visual dictionaries on a wide range of themes and subjects. Each of the 12 to 20 vocabulary items in a Photo Vocab is illustrated, defined, used in a sample sentence, and includes an audio file for correct pronunciation.

Practice Games: these are designed around fun, familiar and casual game mechanics applied to the goal of long-term memorization of items seen in learning units. Game content is dynamically uploaded from the learning units associated with each game.

The social networking aspects of the site allow learners to comment on the site content and to practice their “social English” with other language learners from all over the world, increasing engagement, communicative self-confidence and motivation.

If you are a journalist or blogger and want to test out the English Attack! approach to learning English, contact Paul Maglione – paul.maglione@english-attack.com - for a demo code.

The new version of English Attack! is fully compatible with PC, Mac, Android and IOS.

www.english-attack.com

About Entertainment Learning / English Attack! :

Entertainment Learning was founded in 2009, based on the vision of transforming education though online technology and the power of digital entertainment. Its first online service, English Attack!, was developed in consultation with specialists in cognitive neuroscience, educational video games and English-teaching professionals, and emerged from large-scale worldwide Beta-testing in January 2012. English Attack delivers a truly innovative "digital immersion" approach to language learning, based on the best in online entertainment coupled with learning concepts derived from the latest English as a Foreign Language (EFL) and English as a Second Language (ESL) pedagogy.

The service is available to both consumers and, via multi-user licenses, to schools, language institutes, universities and companies. More information on the multi-user license options is available at pro@english-attack.com

English Attack! is available with a user interface in 23 languages. These include French, Arabic, Spanish, Italian, Portuguese, Russian, Romanian, Polish, Hungarian, Turkish, Chinese, Japanese, Hindi, and Korean, allowing easier beginner-level access to the site’s unique pedagogical approach.

Press contact

Paul Maglionepaul.maglione@english-attack.com