Colombo, Sri Lanka, May 14, 2013: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with Prospects Education of Colombo, Sri Lanka today for the marketing of the English Attack! online English language learning platform (www.english-attack.com) in that country.
Prospects Education, a member of the Prospects Education Group with has diverse interests in the Higher Education sector in Sri Lanka, will introduce the service in Sri Lanka both to the general public and specifically to schools, language institutes, universities and company or corporate language training schemes throughout the country.
The innovative online service, which was first launched in Europe and South America in January 2012, and has been introduced into 30 different countries and territories since then, will be a first for learners of English in Sri Lanka. The online service - which is fully compatible with PC’s, Macs, smartphones and tablet computers - will soon be available with the option of a user interface in Sinhala and Tamil, thus bringing the total number of interface languages to 25.
English Attack! was developed by media and videogaming experts in collaboration with language teachers and researchers in cognitive neuroscience. The service represents a totally new approach to learning English. Learners from around the world improve their English contextually with exercises based on video clips from blockbuster movies, hit TV series, music videos and television news reports ; and with thematic online multimedia dictionaries. Learning is consolidated via a range of learning games dynamically driven by the learning units; and the site’s global community of learners of English allows users to practice their developing English language skills with people internationally in the only language common to them all.
Said Paul Maglione, Co-founder of Entertainment Learning : “With governments, school systems and, most importantly, individuals around the world accelerating the transition from linear, paper-based, course learning to digital, autonomous, authentic immersion learning, English Attack! is perfectly positioned to fulfill the desire of the world’s roughly 2 billion learners of English for a service that is effective, engaging and entertaining. In Prospects Education, we have found a partner with an excellent reputation and knowledge of the market for English language learning and higher education in Sri Lanka, and we are delighted to soon be able to offer the service with a user interface in both the country’s official languages.”
Said Somesh Perera, CEO of Prospects Education: “We were immediately impressed with the truly innovative and effective way English Attack! is revolutionizing English language learning, and we feel that the Sri Lanka market will embrace the concept of “digital immersion” as a path to better English language skills. We are very proud to have been chosen as English Attack!’s exclusive partner in Sri Lanka, and we look forward to introducing the service to individual learners, teachers, schools and organisations across the country. “
About Prospects Education
Prospects Education is a well established and highly respected education group, with diversified interests in higher education and training with partnerships and affiliations with over 50 universities and Education Institutions and consultancies in countries such as UK, USA, Australia, New Zealand, Singapore and Malaysia.
About Entertainment Learning / English Attack! :
Entertainment Learning was created to bring the power of digital entertainment to the world of education. It is positioned in the $36 billion global market for English language learning with English Attack!, an innovative online educational service based on cognitive neuroscience and which features learning units based on authentic entertainment content. The service is available in 23 languages and operates online platforms for schools and for company language training.
Website : www.english-attack.com
For Entertainment Learning:
For Prospects Education:
Mr. Somesh Perera
CEO, Prospects Education