Scottsdale, Arizona. April 22, 2013: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with Pan Am Education today for the marketing of the English Attack! online English language learning platform (www.english-attack.com) in the United States of America and the Republic of Korea.
The announcement combines English Attack’s innovative digital immersion approach with PanAm’s blue-chip expertise in two of the world’s most dynamic markets for the learning of English: the United States, where an estimated 50 million learners of English as a Second Language (ESL) are enrolled in language programs in public and private schools, universities, companies and through adult education initiatives; and Korea, where English is the number one academic subject in the private tuition sector, raking in 41% of the total amount spent in this area. Between them, the two markets rank #1 and #2 in the world, respectively, in spending on digital English language learning.*
English Attack! was developed by media and videogaming experts in collaboration with language teachers and researchers in cognitive neuroscience. The service emerged from worldwide Beta testing in January 2012, and represents a totally new approach to learning English. Learners from around the world – the site is localized into 23 languages – improve their English contextually with exercises based on video clips from blockbuster movies, hit TV series, music videos and television news reports ; and with thematic online multimedia dictionaries. Learning is consolidated via a range of learning games dynamically driven by the learning units; and the site’s global community of learners of English allows users to practice their developing English language skills with people internationally in the only language common to them all.
Said Paul Maglione, Co-founder of Entertainment Learning : “With governments, school systems and, most importantly, individuals around the world accelerating the transition from linear, paper-based, course-structured learning to digital, autonomous, authentic immersion learning, English Attack! is perfectly positioned to fulfill the desire of the world’s roughly 2 billion learners of English for a service that is effective, engaging and entertaining. In Pan Am Education, we have the perfect partner for bringing our innovative xapproach to the world’s two single biggest developed markets for English language learning, leveraging Pan Am’s excellent track record of providing premium language education services to clients and individuals across state and private sectors in the United States and Korea.”
Said Josef Merrill, CEO of Pan Am Education: “English Attack! is a platform that has a good balance between content that engages students and pedagogy that produces results. We’re excited to be working with them to expand their already successful platform in Korea and the US, as well as explore and develop new ways to link our teacher management system to their award-winning content. “
*2011 figures, Ambient Insight, “The Worldwide Market for Digital English Language Learning Products and Services: 2011-2016 Forecast and Analysis
About Pan Am Education
Pan Am Education, part of the Pivotal Group, is an Arizona company that was founded to provide the best in educational services, industry leading content and learner management systems to facilitate synchronous instruction for English and other classes online. It designs blended learning programs for government and businesses that include both ground and online programs using best-in-class systems and partner schools. It has offices in Scottsdale, Arizona; Bogota, Colombia; Seoul, Korea; and recently announced expansion into China.
About Entertainment Learning / English Attack! :
Entertainment Learning was created to bring the power of digital entertainment to the world of education. It is positioned in the $36 billion global market for English language learning with English Attack!, an innovative online educational service based on cognitive neuroscience and which features learning units based on authentic entertainment content. The service is available in 23 languages and operates online platforms for schools and for company language training.
Website : www.english-attack.com