Info
Paris, France | Published on: February 7, 2012
Social media pitch
English Attack! chosen as content provider for new French Education Ministry portal for learning English http://pr.co/p/000o9k
Summary
English Attack! (www.english-attack.com) has been chosen as an official education partner of English By Yourself, the national online portal for English language learning developed by the French Education Ministry and launched today at a press event in Paris by French Education Minister Luc Chatel. Every day, the portal will feature fresh English Attack! content, ranging from interactive video-based lessons (Video Boosters) to visual dictionaries (Photo Vocabs) and learning games.
Details
Paris, France, February 7, 2012: English Attack! (www.english-attack.com) has been named official pedagogical partner and content supplier to English By Yourself (www.englishbyyourself.fr), the national online portal for English language learning developed by the French Education Ministry and launched today at a press event in Paris by French Education Minister Luc Chatel. 

The portal has been created and will be operated by the Centre National d'Enseignement a Distance (Cned), the French Education Ministry's distance-learning unit. Like English Attack!, the Cned is active in the promotion of informal, lifelong education and autonomous learning for a wide audience.

Every day, English By Yourself will feature feature freshly updated content from English Attack!, specifically:

  • The Video Booster of the Day - an interactive language exercise based on a clip from a current movie, TV series episode, or music video and designed to develop listening, comprehension, reading, vocabulary and grammar skills. A new Video Booster will be promoted on the home page of the Ministry's portal every 24 hours.
  • The Verb Dash learning game, developed to help learners to master the various forms of irregular verbs in English. The game will be a permanent feature of the English By Yourself portal
  • The Photo Vocab of the Day - a themed visual dictionary on a wide range of topics. Each Photo Vocab contains 15 to 20 lexical items related to the theme, including vocabulary, idiomatic expressions, and cultural references like commonly used acronyms. 
English Attack! has been created in consultation with linguists and Teachers of English as a Foreign Language, and implements a novel pedagogical approach to language learning based on cognitive neuroscience. It is accessible to learners of any level, and incorporates the following pedagogical principles:

  • Proficiency is driven by regular exposure to current, authentic English. This frequency of exposure is arrived at by motivating learners to use the service often, via enjoyable content units based on topics of widespread general interest - for example a movie currently playing in local cinemas, or a visual dictionary providing vocabulary on a major event in the news.
  • Learning effectiveness is enhanced by lessons that are always situated in a specific meaningful context, are of short duration, and illustrated via a video clip or a selection of photos.
  • Storage of newly aquired language in long-term memory can only be acheived by sufficient repetition of the learned content at appropriate intervals. English Attack! encourages varied repetition of learned items via its range of five learning games, which are dynamically driven by the site's video-based and photo-based content.
  • Errors are not to be penalized, but rather - as in videogames - they must be seen as a natural consequence of attempting a task, getting something wrong, and trying again integrating the learning arrived at via the error. This principle is reinforced by a supportive reward ecosystem consisting of constant positive feedback, points scored for every activity, and badges awarded for completing specific learning tasks.
  • The practice of communicative skills is best encouraged by meaningful interaction with others. In the case of English Attack! this is achieved by learner participation in (and communication within) the site's international social network of learners of English. 
About the Cned:
The Centre National d'Enseignement a Distance (Cned) is a national public sector organization appointed by the French Ministries of Education and Higher Learning, and is tasked with the promotion and enabling of distance learning, in particular via information and communication techologies. 

For more information:

- Press Contact: press@english-attack.com

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