Info
Paris and Pisa | Published on: January 22, 2011
Social media pitch
Italian digital entertainment specialist Mobile Idea to promote online language site English Attack! in Italy http://pr.co/p/000aa1
Summary
Italian digital entertainment specialist Mobile Idea has been appointed as the Italian marketing and business development partner for entertainment-focused global online English-training service English Attack!

Mobile Idea will will be responsible for rolling out the innovative English Attack! language-learning approach - featuring movie clips, music and games within an international social network - to consumers, schools, language institutes and companies throughout Italy.
Details
Pisa, Italy, January 20, 2011: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with Mobile Idea Srl today for the launch, marketing and business development of its flagship language learning service, English Attack!, in Italy.

The launch of the Italian-language version of English Attack ! , scheduled for early Spring 2011, will allow English language learners in Italy a choice between an English-language interface for the innovative online service ; and a version with navigation, help texts, tutorials, a dictionary, and other resources in Italian, allowing easier access to the site’s unique pedagogical approach by early-stage learners of English.

Said Paul Maglione, Co-founder of Entertainment Learning : “We interviewed many potential partners for Italy, and finally found what we were looking for in Mobile Idea. We are confident that they are well placed to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language instituties, and companies, to make English Attack! an important player in the large and dynamic English language-learning industry here in Italy."

Said Fabio Viola, CEO of Mobile Idea:"We've very excited about this prestigious new partnership with one of the most innovative and dynamic companies in e-learning today. We are eager to work with English Attack! in Italy as they represent a perfect example of the evolution of our "Gameification" concept, i.e. a merging of scientific learning principles and lessons to be drawn from the world of entertainment. This initiative will help bridge the gap we have here in Italy between foreign language learning and those foreign language skills which are becoming a sine qua non condition for success in life.

About Mobile Idea:
Set up by videogames and entertainment enthusiasts in 2005, Mobile Idea works closely with international companies like Electronic Arts and RCS Media Group, bringing "disruptive technologies" to areas like digital gaming and mobile entertainment services. Its founder and CEO, Fabio Viola, has been a recognized speaker at European entertainment symposia for over a decade, and teaches Digital Entertainment subjects at prestigious Italian universities such as Milan's IULM and Rome's Luiss University.
Quotes
“We interviewed many potential partners for Italy, and finally found what we were looking for in Mobile Idea. We are confident that they are well placed to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language instituties, and companies, to make English Attack! an important player in the large and dynamic English language-learning industry here in Italy."

— Paul Maglione, Co-founder of Entertainment Learning
"We've very excited about this prestigious new partnership with one of the most innovative and dynamic companies in e-learning today. We are eager to work with English Attack! in Italy as they represent a perfect example of the evolution of our "Gameification" concept, i.e. a merging of scientific learning principles and lessons to be drawn from the world of entertainment. This initiative will help bridge the gap we have here in Italy between foreign language learning and those foreign language skills which are becoming a sine qua non condition for success in life.

— Fabio Viola, CEO of Mobile Idea